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IRS2010Q3 IRS Q3, 2010: Dailies & magazines chart a growth story in Gujarat market

IRS Q3, 2010: Dailies & magazines chart a growth story in Gujarat market

Author | Tuhina Anand | Thursday, Dec 09,2010 10:52 AM

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IRS Q3, 2010: Dailies & magazines chart a growth story in Gujarat market

Both dailies and magazines have put up a good show in Gujarat. Three of the top five dailies have seen growth, while all five top magazines in the state have recorded growth in Average Issue readership (AIR). Gujarat Samachar leads among dailies, while among magazines, Chitralekha is the most read. Among the top five dailies, four are Gujarati language publications and one is English.

Gujarat Samachar, the lost ready daily, has seen a marginal dip of 0.75 per cent in its AIR, which stands at 4,472,000 in Q3, as opposed to 4,506,000 in Q2. Divya Bhaskar follows with an AIR of 3,579,000, a growth of 6.32 per cent over the Q2 figure of 3,366,000. Sandesh has seen a growth of 7.99 per cent and its AIR stands at 3,377,000 in Q3, as against 3,127,000 in Q2.

The Times of India is the only English paper to feature among the top five dailies in Gujarat. It has seen a healthy rise of 13.79 per cent in its AIR at 264,000, up from the Q2 figure of 232,000.

Meanwhile, Saurashtra Samachar has seen the maximum decline of 28.14 per cent in its AIR – from 334,000 in Q2 to 240,000 in this quarter.

Three Gujarati and one English and one Hindi magazine feature among the top five periodicals in the Gujarat market and all have seen growth in AIR. Chitralekha has seen a growth of 7.29 per cent with a readership figure of 103,000 in Q3 as opposed to 96,000 in Q2.

Grih Shobha has seen a growth of 15.49 per cent in its AIR, which stands at 82,000 as compared to 71,000 in Q2. Abhiyaan has seen a steep climb of 35.18 per cent and the readership is at 73,000 in Q3 while it was 54,000 in the previous quarter.

India Today’s English and Hindi editions rank as the No. 4 and No. 5 magazines in the Gujarat market. While India Today (English) has seen a growth of 7.14 per cent in its AIR at 30,000, India Today (Hindi) has registered the highest growth in AIR among magazines in the state at 36.36 per cent. Interestingly, its Q3 AIR is the same as the English edition – 30,000.

[The mentioned readership figures are Average Issue Readership (AIR) figures, Total Readership (TR) may vary. After various discussions with advertisers and media buyers, as a policy exchange4media uses only AIR numbers.]

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