The Indian Readership Survey (IRS), which until last year was released on a half yearly basis, would now be available every quarter. Certain sections of the industry feel that this is a good move but should at the same time be able to offer more on data quality. The publishers' side strongly argues that the IRS' focus should be on data accuracy, rather than frequency. more...
Telugu publications have seen a decline trend in AIR (Average Issue Readership) as per IRS 2010 Q1 data. Eenadu has maintained its leadership position among Telugu dailies. Among the top five Telugu magazines, only Andhra Bhoomi Sachitra Vara Patrika has witnessed growth in its AIR and that too in double digits.
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According to IRS 2010 Q1 data, Ajit continues to maintain its leadership position among Punjabi dailies despite a decline in its AIR (Average Issue Readership). On the other hand, Punjabi Tribune, which is ranked third, has emerged as the fastest growing daily with a double digit growth. more...
Kannada publications have reason to smile with most of them registering growth in AIR as per the IRS 2010 Q1 data. Four of the top five Kannada dailies have seen growth, while among the top five magazines, three have registered growth and two have witnessed decline in AIR.
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As per the IRS 2010 Q1 data, Assamese publications continue to see a general decline pattern. However, dailies have somewhat stemmed the decline seen in the previous round, with three of the top five dailies registering growth in AIR. No such luck for the magazines though, all of which have seen their AIR go down in the latest round as well. more...
As per the IRS 2010 Q1 data, among the Oriya publications, the readership of the most of the publications have witnessed decline except Dharitri, which has seen a marginal growth of 0.89 per cent. Sambad remains the most read Oriya daily.
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IRS 2010 Q1 has thrown in some surprises. While most of the language newspapers witnessed growth, nearly all Tamil dailies are seeing decline in readership. Among Tamil magazines, too, a general decline trend is seen. more...
The IRS 2010 Q1 data for Bengali publications shows that four of the top five magazines have seen a decline in AIR (Average Issue Readership). For Bengali newspapers, it has been a mixed bag.
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According to IRS 2010 Q1 data, Gujarati magazines have had a good run in this round, while for Gujarati dailies, the case is again of more gains and some losses. Chitralekha (Gujarati) leads among magazines, while among dailies, the leader is Gujarat Samachar. more...
Compared to the top 10 English dailies, the top 10 Hindi dailies have registered growth as per IRS 2010 Q1 data, with not a single daily witnessing de-growth when compared to IRS 2009 R2. This may bring some respite to the print industry. The top 10 Hindi magazines, too, have received good growth, though three of the Hindi magazines among the top ten have witnessed a decline in AIR.
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The Indian Readership Survey (IRS) Q1 2010 tells the same story this time as well. English publications seem to be following the same trend when it comes to AIR (Average Issue Readership) figures, which is the trend of decline. Magazines have taken a harder hit than newspapers. more...
Top five Marathi publications have seen a decline as per IRS 2010 Q1 data, when compared to IRS 2009 R2. Among the top five Marathi dailies, two have witnessed decline, while all four Marathi magazines have seen a decline in AIR (average issue readership). In the last round of IRS, three dailies out of the top five saw a decline, while three of the four Marathi Magazines saw growth.
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It has been a mixed bag for Malayalam publications in IRS 2010 Q1. Three of the top five Malayalam dailies have witnessed growth in the latest round. Malayala Manorama continues to dominate among magazines with three of the top five Malayalam magazines from its stable. more...
While debates on readership figures may continue, it is heartening to see that most business publications have seen a growth in their AIR (Average Issue Readership) as per the IRS 2010 Q1 data. Economic Times stays put at the No. 1 position among business dailies, while Business Today leads among the business magazines.
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The IRS 2010 Q1 data sees most of the Top 20 dailies register growth, with just six dailies witnessing a decline in AIR (Average Issue Readership). Dainik Jagran maintains its leadership position. The Times of India and Hindustan Times are the only English dailies in the Top 20 dailies list. more...
The Indian Readership Survey (IRS) 2010 Q1 data, released on May 4, show The Times of India maintaining its leadership position in Mumbai, followed by Mumbai Mirror. In Delhi, on the other hand, Hindustan Times has taken a significant lead over its nearest rival, The Times of India.
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According to IRS 2010 Q1 data, which was released on May 4, the top 20 magazines in India show no major signs of growth in their AIR (Average Issue Readership). The quarterly data shows that Malayalam fortnightly Vanitha continues to remain the most widely read magazine in India. more...
