India's public relations (PR) industry is poised to double itself to $6 billion by 2010 due to increasing competition among companies to build brands resulting in more sales.
But the challenge that is being faced by the industry is the high attrition rate and getting good professionals. What does it take to be the best professional? Is media relations the beginning and end of a PR campaign? Is global alignments making it tough for Indian agencies to continue working with large global clients? After telecom, IT, infrastructure segments, is government affairs / lobbying the next big thing?
At the exchange4media.com PR and Corporate Communications Summit, the industry leaders, corporate communications honchos and seasoned journalists will speak their mind to not only the peers of PR industry but also to the future leaders.
The exchange4media.com PR and Corporate Communications Summit will be an annual platform for the industry to sit back and look at what has been achieved and the road ahead.