Agenda
  Theme : PR 2015- Are we ready?
3:00pm Welcome address
 
Suparnaa Chadda-
Curator & Speaker of IPRCCC & IPRCCA 2014
(Part-1)
Anurag Batra-
Chairman & Editor-in-chief; exchange4media Group & Chairman; GBN Media- Businessworld
(Part-2)
3:20 pm Key Note: The Communication strategy for 2015
 
Sachin Kalbag - Chairman; GBN Media

(Part-1)
(Part-2)
  Insights on the changing world of communication. In the back drop of social media space fast taking center stage What Lessons can PR learn from the other domains including advertising and digital .Examples of innovative strategies that can help clients achieve smart communication and make PR an indispensable part of any brand campaign.
3:40 pm Panel: The evolving world vis a vis The Conventional PR
 
Moderator: Venkat Mallik- President & Head; RAPP India

Panelists
Roma Balwani- President, Group Communications Sustainability & CSR; Vedanta Group
Madan Bahal- Managing Director; Adfactors PR
Paresh Chaudhry- CEO; Madison PR
Sudeep Narayan- Marketing & PR Director; Volvo Auto India

(Part-1)
(Part-2)
(Part-3)
(Part-4)
(Part-5)
  While change is the only constant, are client expectations in the ever evolving ways of information dissemination, consumption and regulation at logger heads with PR Functionaries? With the all pervasive digital medium looming large-What are the client expectations today? Collaborative working instead of competing with internal teams; Creative thinking through rigorous analysis and solutions rather than stunts; Actual tangible delivery of results. Does PR have the wherewithal?
4:30 pm Communication 2015: A global survey
 
Judith M. Ostronic
Asia Pacific Regional Director, New Business and Marketing; Burson-Marsteller

(Part-1)
(Part-2)
4:45 pm Panel: Put your money where your mouth is- Let’s talk Smart communication
 
Moderator
Sujit M Patil- Vice President and Head - Corporate Communications; GILAC

Panelists
Khushnooma Kapadia- Director of Marketing Communications; Marriott India
Nitin Mantri- CEO and Business Partner; Avian Media
Dilip Yadav- Managing Director; India Creation
Sindhuja Rai- Vice President, Media & Consumer Engagement; Mondelēz International, India

(Part-1)
(Part-2)
(Part-3)
(Part-4)
  In this day and age brands have unique challenges to deal with and are looking at PR for smart communication. But is the Brand ready to pay for the innovations it needs? On the other hand a Reality check for consultancy competency is required. Good people come at a good price. People who run campaigns that win awards. Individual profiles that have an expertise for specific domains so as to start with the right skills for a brief. Right talent hiring and adequate motivation for retention of that talent all require good budgets. Do consultancies have the budgets and the talent? Are brands ready to pay?
7:00 pm IPRCCA
9:00 pm Cocktails & Dinner
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