Agenda 22nd March 2012

4:00 PM : Key Note address

4:30PM: Digital & Media 3.0

Engaging civil society and advocacy. Right to freedom of expression on a public platform. Crisis management and evolving media landscape.

5:30 PM: Calculating Communication ROI

Can the Impact of a campaign be measured through data? Can creativity be measured? Tangibly convincing clients.

6:30PM : Next Level

Are the challenges faced by the industry well founded vis-à-vis. the client expectations?

7:30 PM: Valedictory address

8:30PM :exchange4media IPRCCA