Agenda 22nd March 2012
4:00 PM : Key Note address
4:30PM: Digital & Media 3.0
Engaging civil society and advocacy. Right to freedom of expression on a public platform. Crisis management and evolving media landscape.
5:30 PM: Calculating Communication ROI
Can the Impact of a campaign be measured through data? Can creativity be measured? Tangibly convincing clients.
6:30PM : Next Level
Are the challenges faced by the industry well founded vis-à-vis. the client expectations?
7:30 PM: Valedictory address
8:30PM :exchange4media IPRCCA
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