“This is a great time to be a communication practitioner in India. The world’s eyes
are set on India’s vibrant consumer market replete with new brands, inspiring startup
ventures, new acquisitions sprouting every day. With each development – strong communication
strategy and novel marketing ideas are required to connect with the stakeholders.
In such a competitive and increasingly crowded market, it becomes pivot to maintain
the highest standards of service and ethical conduct. Benchmarks such as quality
of output, novelty of ideas, impact and RoI, integration of societal messages and
response of masses should be set to promote professional excellence.”