Award Categories

Best Use of Public Relations by Private Sector Entity – Corporate
This award recognises the company which has extensively used public relations as a tool to nurture and develop its image and perception, gaining consumer confidence and loyalty.

Best Use of Public Relations by Private Sector Entity – Agency
This award recognises the PR Agency that has provided strategic consultancy to the private sector entity in creating brand value and positive image amongst its stakeholders.

Best Use of Public Relations by Public Sector Entity – Corporate
This award recognises the company which has been able to implement public relations campaign successfully to be a leader amongst the behemoths.

Best Use of Public Relations by Public Sector Entity – Agency
This award recognises the PR Agency that has provided strategic consultancy to the public sector entity in creating brand value and positive image amongst its stakeholders.

Best Use of Public Relations for a Social Cause – Corporate
This award recognises the path-breaking corporate social responsibility of the company and the success it achieved using public relations as the primary tool.

Best Use of Public Relations for a Social Cause – Agency
This award recognises the role of an agency in developing and successfully implementing social communications for the company.

Best Use of Public Relations in the Financial Services Sector – Corporate
This award recognises the contributing factors of public relations of a company to enhance its reach, profitability and customer loyalty.

Best Use of Public Relations in the Financial Services Sector – Agency
This award recognises the PR mechanism devised by the agency for its client's success.

Best Use of Public Relations in Crisis – Corporate
This award recognises the role of PR by a company in tackling negative publicity.

Best Use of Public Relations in Crisis – Agency
This award recognises the role of the PR agency who worked with alacrity to stem / control crises and following up with negating negativity amongst opinion leaders and influencers.

Best use of PR in the entertainment, sports and lifestyle sector – Corporate / Entity
This award recognises the innovative methods used to promote the success of the brand using PR as a tool.

Best use of PR in the entertainment, sports and lifestyle sector – Agency
This award recognises the contribution of the agency in strategically positioning its client to create high visibility and recall.

Out-of-the-Box PR Idea
This award recognises the most innovative conceptualisation and implementation of a PR initiative that enhance brand recall.

Best use of Corporate Communications within an Organisation
This award recognises the contribution of the internal communications team in integrating information of various divisions and also communicating with key internal stakeholders.

Best use of Public Relations by deploying Social Media
This award recognises the extensive use of Social Media in successfully reaching out to target audience with high return-on-investment.

PR Professional of the Year – Agency
This award recognises the role of the individual who has been instrumental in organisational development and client retention.

Corporate Communications Professional of the Year
This award recognises the contribution of the corporate communications professional who has successfully created brand salience amongst both internal and external stakeholders.

PR Agency of the Year
This award recognises the responsible growth of the agency while nurturing human resource.

Best Small PR Agency of the Year (Turnover less than Rs. 5 crore)
This award recognises the contribution of the sleeping giant – the leader of tomorrow.

Best Continuous PR Campaign (campaign lasting minimum 3 years)
This award recognises the role of sustained PR campaign in a phased manner that embodies the success of the corporate / brand.

Hall of Fame for Lifetime Achievement
This award is established to honour the stalwart who has contributed to the emergence & growth of the PR & Corporate Communications Industry in India.

Best Use of Media/Marketing/Consumer Data for PR Planning/Strategy
This Award is to honour the PR campaign that made the best use of Third Party PR monitoring/measurement service.

Young Achiever's Award
To be awarded to an enterprising and influential young professional – under-30 years of age – of the Indian PR & Corporate Communications Industry.