Inviting nominations by way of an industry-wide poll carried through the exchange4media Group of publications
The poll data is collected on the IMRB server, generating nominations. All responses received are validated by removal of duplicate votes and data cleaning. The result of all valid responses from the poll, throwing up a list of top contenders, is compiled and sent to IMPACT. The editorial team at IMPACT evaluates the list, and comes up with the final list of nominees. IMRB and IMPACT agree on a set of parameters on which the top contenders will be rated by respondents in the final phase.
Final voting by a select few from across the advertisement, media and marketing fraternity, on the basis of personal e-mail invites sent by IMRB. The respondents vote on the nominations - on the basis of the pre-decided parameters - and pick one to three person(s) to be the IPOY. IMRB collates the data and analyses it to arrive at the IMPACT Person of the Year.