The Super Bowl is the championship game of the National Football League, the premier association of professional American football. In 2010, it completed 43 years and is today considered as a pinnacle of any sport in the world. On the other hand, the Indian Premier League, though just three years old, has captured the nation’s attention and has the potential of turning out to be a blockbuster event, says MEC Access’ Rajneesh Chaturvedi. more...

IPL has millions of fans across the globe and will be the buzz for the coming month and a half. Radio for its part, has been an integral part of the IPL extravaganza since its inception. From partnering with IPL teams, to giving match updates & match tickets, to doing on-ground activations etc., radio has been finding innovating ways to fuel the nation’s passion for cricket, says Nisha Narayanan. more...