Curtains came down on the third edition of IPL with Chennai Super Kings emerging the champions. Now, all eyes are on IPL4 already given the recent controversies and the addition of two more teams. exchange4media finds out from media planners whether IPL3 had delivered as per their expectations and how much the recent controversies had affected brand IPL. more...

There is no doubt that the Indian Premier League 3 (IPL3) is a success – the ratings are high, audience reach has sky rocketed, ticket sales are healthy and clearly the Indian cricket fan is lapping up every match. However, the real story this year lies beyond the realm of traditional media, namely the Internet and the mobile Internet, says July Systems’ Prem Bhatia. more...

Winners of the Sahara IPL Awards were announced at a glittering ceremony held on April 23, 2010 at the Grand Hyatt Mumbai. The winners were judged by a jury comprising Lalit Modi (Chairperson), Sunil Gavaskar, Brian Lara, Javagal Srinath, Simon Taufel, and Harsha Bogle. more...

There seems to be no end to Lalit Modi’s problems. In another turn of events, Gaurav Garg, President, Strategic Consulting, Propaganda Media & Marketing, has served a legal notice to Lalit Modi and Morani brothers of Cineyug for breach of proprietary rights and monetary compensation. more...

According to TAM Sports for all India market, in the CS 4+ category, IPL3 has managed to reach an average TVR of 4.5 per cent in the last 53 matches, as compared to the average TVR of 4.0 per cent in 2009. more...

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