Sachin Tendulkar-led Mumbai Indians have the full backing of Mumbaikars. According to TAM Sports, for all India market in the CS 4+ category from March 28 to April 3, Mumbai delivered the highest TVR for IPL3, followed by Hyderabad and Kolkata.
While Mumbai has delivered ratings on double digits on two occasions during these 10 matches, Kolkata delivered the highest TVR of 12.17 per cent. The match was played between Kolkata Knight Riders and Deccan Chargers on Thursday, April 1, 2010, whereas Hyderabad delivered a TVR of 8.19 per cent for the same match. KKR had defeated Deccan Chargers in this match.
Going by the average TVR for these 10 matches – from March 28 to April 3 – Mumbai delivered the highest with a TVR of 6.87 per cent, Hyderabad followed with 5.32 per cent, while Kolkata came third with 5.22 per cent TVR. Delhi delivered an average TVR of 4.61 per cent, Chennai delivered a TVR of 4.5 per cent, Rajasthan with 4.36 per cent, while Bangalore had a TVR of 4.16 per cent. The least TVR was 3.49 per cent in Punjab, along with Haryana, Chandigarh and Himachal Pradesh.
The highest TVR delivered by Mumbai was on Sunday, March 28, 2010, which was at 11.74 per cent. The match was played between Mumbai Indians and Deccan Chargers, which delivered a TVR of 6.53 per cent TVR for the same match. Against Kings XI Punjab too Mumbai witnessed a double digit TVR of 10.15 per cent. Mumbai Indians had won both these matches.
While most of the matches played so far saw Mumbai deliver ratings of 5 per cent and higher, the only two matches that that perhaps disinterested Mumbai were played between Chennai Super Kings and Royal Challengers Bangalore and CSK and Rajasthan Royals played on Wednesday, March 31, 2010 and Saturday, April 3, 2010, respectively.
Not surprisingly, there is certainly team loyalty, or rather city loyalty, building up, wherein every city that has witnessed high ratings had their respective city playing the match and having won. The highest TVR delivered by Bangalore was 7.63 per cent, not surprisingly, Royal Challengers Bangalore had won that match against Kings XI Punjab.