Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

IPL-2016 With 14 mn average impressions, IPL week 4 viewership dips by 8.75%

With 14 mn average impressions, IPL week 4 viewership dips by 8.75%

Author | exchange4media News Service | Wednesday, May 18,2016 8:00 AM

A+
AA
A-
With 14 mn average impressions, IPL week 4 viewership dips by 8.75%

BARC ratings for the fourth week of VIVO IPL are out. The match between Royal Challengers Bangalore and Kolkata Knight Riders on May 2 garnered 20 million impressions, which is lower than previous week’s highest-viewership-grossing duel between Kolkata Knight Riders and Mumbai Indians.

The one between  Royal Challengers Bangalore and Kolkata Knight Riders recorded the highest ratings on each of the IPL’s official broadcasters, like Sony Max, Sony Six (SD+HD) and Sony ESPN (SD+HD). On Sony Max it garnered 15 million impressions followed by 4 million impressions on Sony Six and 1.7 million impressions on Sony ESPN.

The early weekend matches between Delhi Daredevils and Kolkata Knight Riders on April 30 and the one between Gujarat Lions and Kings XI Punjab on May 1, witnessed the lowest impressions of 8 million and 9 million impressions respectively.

Earlier, the week 2 of IPL noticed a similar pattern when their weekend matches slotted at 4 pm, like the one between Sunrisers Hyderabad and Kolkata Knight Riders on April 16, and that between Kings XI Punjab and Rising Pune Supergiants on April 17, witnessed the lowest impressions of 7 million and 9 million respectively. This so far proves that 4pm slot is not getting the league enough viewership.

The fourth week of the IPL managed an average of 14 million impressions across all the five channels. Sony Max continued earning the highest average ratings of 10 million impressions followed by sports channels Sony Six (2.9 million impressions) and Sony ESPN (1 million impressions).

Compared to previous week, IPL faced a drop in their ratings across all the five channels this week. For instance, third week managed an average of 16 million impressions across all channels, around 2 million impressions more than fourth week. Even Sony Max, which had been dominating the BARC chart in the category of ‘Across All Genres’ for past three weeks since IPL’s inception, dropped to second position with 881 million impressions in Week 18 (April 30-May 6), 8% lower than previous week where it earned 962 million impressions. It was succeeded by Sun TV which earned 907 million impressions.

Write A Comment