Oppo, Amazon and Vimal took the top three spots as advertisers who gained the maximum number of impressions during the course of the ninth season of VIVO IPL (which got over 357 million viewers), according to BARC data.
Oppo, with 14 billion impressions from their 3842 insertions, claims the top position. Amazon, IPL’s presenting sponsor, took the second spot with its 4058 insertions garnering 10 billion impressions. Vimal came third with its 2679 insertions recorded 9 billion insertions in the tournament.
The other seven brands that got the maximum impressions include Vodafone, Maruti Suzuki, Tata, Flipkart, Eveready, Ceat and Voltas. Vodafone who had been associated with IPL right from its inception as the official sponsor and partner (on air) is the third most advertising brand whose 3091 insertions recorded 6 billion impressions. It was reported earlier that its IPL marketing budget would be around 30-35 per cent of the annual budget. Maruti Suzuki claimed the fifth position in both the charts (based on insertions and impressions) with its 2577 impressions got over 6 billion impressions.
Tata whose 1358 insertions claimed 5.78 billion impressions, took the sixth spot (in the chart based on impressions) while Flipkart saw its 1780 insertions recorded 5.72 billion impressions.
According to media reports, Amazon and Flipkart invested heavily in the on-air advertising space. Eveready stood at the eight spot with its 925 insertions fetched over 5.41 billion impressions. Ceat is another brand which stood at the ninth spot in both the charts whose 2133 insertions recorded 5.37 billion impressions. Voltas took the 10th position with its 1831 insertions garnering over 5.31 impressions.
Other brands which put in maximum number of insertions include Freecharge (2313), Fogg (2230), TVS (2169) and Vi-John (2128).
The ninth season of VIVO IPL clocked advertising revenue of Rs 1,200 crore with its sponsorship from more than 80 brands.