Gujarat Lions owned by Intex Technologies has announced the digital payment solutions company Oxigen Services India Pvt. Ltd. as ‘Title Sponsor’ for the upcoming season 9 of IPL.
Keshav Bansal, Owner, Gujarat Lions & Director, Intex Technologies said, “We are very happy to have a leading brand like Oxigen to be associated with Gujarat Lions as the title sponsor. Considering the synergy between the two leading brands in consumer technology space, it is indeed a value addition to the Gujarat Lions. Integrating Gujarat Lions with our parent brand, Intex will help in cross-leveraging the strengths and create a strong brand recall amongst consumers.”
Commenting on the development, Ankur Saxena, Director & Chief Mentor, Oxigen Wallet said, “We are delighted to sponsor Gujarat Lions, the “newest” IPL team with the” youngest owner”. Oxigen wallet has a huge tech savvy and young consumer base, who are deeply connected with cricket & technology, thus, it was logical for us be associated with a “young” IPL team and Intex. We are sure our brand engagement campaigns, being planned around the Gujarat Lions, Oxigen Wallet and Intex, for Young India, will see heightened traction. Since, the signing up of Sachin Tendulkar as our brand ambassador, Oxigen has embraced sports as an integral part of its marketing strategy and engagement.”