Search Result : IPL 2016 News

Mumbai Indians, RCB & KKR top 3 most viewed IPL teams

By exchange4media News Service | Thursday Jun 16, 2016

Royal Challengers Bangalore comes close second with 18.37 million impressions on average per match while Shah Rukh Khan’s Kolkata Knight Riders stood third with 16.57 million impressions

Oppo, Amazon, Vimal record maximum impressions during VIVO IPL

By exchange4media News Service | Monday Jun 13, 2016

The ninth season of VIVO IPL clocked advertising revenue of Rs 1,200 crore with its sponsorship from more than 80 brands

IPL 9: RCB vs Gujarat Lions attracts 27 mn impressions in week 7

By exchange4media News Service | Friday Jun 03, 2016

In the seventh week of IPL, the match between Royal Challengers Bangalore and Gujarat Lions on May 24 attracted maximum viewership of 27 million impressions

IPL 9 generates 3.1 million mentions on social media: Report

By exchange4media News Service | Thursday Jun 02, 2016

The report, by Maxus MESH, however, says that despite massive engagement seen during IPL 9, the hashtag #VIVOIPL received nearly half the total mentions received by #PepsiIPL last year

IPL 9: KKR vs RCB attracts 23 mn impressions in week 6

By exchange4media News Service | Friday May 27, 2016

The match between Kolkata Knight Riders and Royal Challengers Bangalore recorded maximum viewership for the second time in the tournament

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

By Vishal Baghel | Monday May 23, 2016

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

IPL 9: Mumbai Indians vs Royal Challengers attracts 20 mn impressions in week 5

By exchange4media News Service | Friday May 20, 2016

The fifth week saw increased viewership with the match between Mumbai Indians and Royal Challengers on May 11 garnering 20 million impressions

Vivo,Vodafone get aggressive on social media to leverage IPL frenzy

By exchange4media News Service | Thursday May 19, 2016

Even as brands are spending big money for on-air campaigns to leverage the IPL, they are also utilizing the social medium to improve engagement with consumers

With 14 mn average impressions, IPL week 4 viewership dips by 8.75%

By exchange4media News Service | Wednesday May 18, 2016

Going by the BARC ratings, the fourth week of IPL witnessed a drop in its average ratings across all channels compared to previous week

Hindi GECs plummet 10-14% in viewership as IPL's popularity soars

By Madhuwanti Saha | Tuesday May 17, 2016

While Sony Max witnessed its viewership having a five-fold jump from 129 million impressions in Week 14 (April 2-8) to 656 million impressions in Week 15 (April 9-15) around the start of IPL, Star Plus recorded a minor 10 per cent fall in viewership. Even Zee TV and Sony TV saw its ratings taking a hit by 12 and 14 respectively