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IPL-2015 IPL 8 scores 4.1 TVRs in second week; viewership up by 30% from IPL 7

IPL 8 scores 4.1 TVRs in second week; viewership up by 30% from IPL 7

Author | exchange4media News Service | Friday, Apr 24,2015 8:05 AM

IPL 8 scores 4.1 TVRs in second week; viewership up by 30% from IPL 7

In the second week of the IPL there was a continued growth in viewership. The viewership had increased by 30% in comparison to IPL 7 during the same period. According to TAM data for the period of April 7th – 18th, 2015 (since the start of the tournament) CS4+ All India market on channels Sony Max, Sony SIX, Sony Aath and Sony Kix the average was 4.1 TVR in comparison to 3.2 TVR during IPL7. This is a 30 per cent rise in viewership.

The 14 matches rated for IPL 8 were sampled by 145 million unique viewers. While time spent by viewers had increased by 17 per cent as compared with the same period during the previous season. Time spend by viewers per match was 49 minutes and 4 seconds for IPL 8, whereas time spend during IPL 7 was 41 minutes 46 seconds. The average TVTs had increased by 31 per cent for IPL 8 where it brought in 11,050 TVTs in comparison with 8,430 TVTs in IPL 7. The TAM data shows that 54 per cent of the All India Universe tuned to watch IPL 8 matches. The reach however increased marginally by 5 per cent from 138 million during IPL 7 to 145 million during IPL 8.

On April 12th there were two matches the first between Delhi Daredevils and Rajasthan Royals brought in ratings 2.8 TVRs. The second match between Kings XI Punjab to Mumbai Indians scored ratings of 4.4 TVRs. The match on April 13th between Royal Challengers Bangalore and Sunrisers Hyderabad scored 4.5 TVRs. The next match between Mumbai Indians and Rajasthan Royals on April 14th brought in ratings of 4.5 TVRs. Kings XI Punjab versus Delhi Daredevils on April 15th got ratings of 4.3 TVRs. Sunrisers Hyderabad versus Rajasthan Royals on April 16th scored only 3.5 TVRs. While the match on April 17th between Mumbai Indians and Chennai Super Kings scored a good rating of 5.1 TVRs. On April 18th two matches took place, one Delhi Daredevils versus Sunrisers Hyderabad which scored a low ratings of 2.0 TVRs, while Kings XI Punjab vs Kolkata Knight Riders brought in 4.2 TVRs. 

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