Matches during IPL 8 had 29% share of the ad volumes from ‘Internet Service – B2C & Online Shopping’ category or ecommerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches says TAM data.
According to data sourced from TAM for the period of April 8th – 18th, 2015 for the first 14 matches of IPL on Sony Max, Sony Six, Sony Aath and Sony Kix, a total of 57 brands were present during the commercial breaks of IPL 8 matches. These 57 brands belonged to 28 brand categories. While internet services – B2C & online shopping took a leading share in the advertising during the matches, cellular phone service brands came in next with 11% share. This was closely followed by cellular phones-smart phones with a 10% share of advertising, followed by two wheelers at 8% and aerated drinks at 6%. The data is for only live matches and excludes pre, mid and post match analysis periods. It is also based on pure advertising duration which excludes program promotion ads, franchisee ads, cricket board (BCCI) and official broadcaster (Sony Max) ads.
Vodafone and Amazon had the most share of advertising among the brands that advertised during matches with each taking an 8% share of ads. They are the presenting sponsors for IPL 8 on-air. Tata Sky, Paytm.com and Snapdeal.com came in next with each a 5% share in advertising during the IPL matches.