Starting December-end, Zee TV will offer a separate encrypted broadcast beam for the Middle East, Pakistan, Bangladesh and Nepal. This will help Zee to reschedule programmes and enable the company to tap advertisers from these regions separately. Zee is expecting airtime annual sales of $4-5 million from these markets.
Currently, Zee TV accepts ads from these markets only in its late prime (post 11 pm) time slots. The current beam covers geographies from Singapore to Saudi Arabia.
Zee TV may go in for some content customization with market-relevant programming in Bengali, Punjabi and Urdu for viewers in Bangladesh and Pakistan. It may also enhance some of the movie content on this beam as Indian movies have a high fan following in all these markets.