Top Story


Home >> International >> Article

Zee TV to be re-launched in the third week of August

Font Size   16
Zee TV to be re-launched in the third week of August

Zee Telefilms has decided to re-launch its flagship channel Zee TV, from the third week of August. The channel will have a new look and programmes. Among the new programmes that will be hitting the channel is’ Aap Jo Bole Haan to Haan, Aap Jo Bole Naa to Naa’, which will be India’s first interactive television show.

Each episode will have one story running for an hour. During which, the home viewers have the option to call on a dedicated phone number and vote in on particular situations as Haan or Naa.

Based on the highest vote for either Haan or Naa the episode will have an ending. The stories for the interactive show will be based on ethics and emotions and Zee holds the original IPR for this show.

The second serial that will hit the channel is Chitti. Chitti to be called Chotti Maa, the story of a very strong family woman with a mysterious past, is being adapted by UTV for the Hindi audiences. The serial has been topping the charts on Sun TV. UTV and Zee TV have roped in Teestha, to play the main lead.

The channel is bringing in the serialization of Sudha Murthy’s novel Dollar Bahu which will be aired by the same name. Sansar will be a new family soap, shot in five continents, to be aired five days a week.

For the first time ever, the channel will be airing a Musical Soap called Diwane To Diwane Hain, to be produced by TracCinema.

Apart from these, there is Sarhadein, a serial which talks about an Indian girl in love with a Pakistani boy, and Shree 420, a show based on day-to-day happenings of actual crimes in the city and to be played by common men.

Zee TV is also creating a new 3 pm-6 p.m., movie slot everyday wherein they will be showing some good hand picked movies. Among the morning offerings, the channel has slotted Yaddein Radio Cylone, where old songs will be played.

Amongst the old set of programmes that will stay are Mehendi Tere Naam Ki, Amanath, Koshish Ek Asha, Gharana and Rishtey. In the anchored programmes category, the programmes which will stay are Close-Up Antakshari, India's Most Wanted and Khana Khazana.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems