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Zee TV to be re-launched in the third week of August

10-July-2001
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Zee TV to be re-launched in the third week of August

Zee Telefilms has decided to re-launch its flagship channel Zee TV, from the third week of August. The channel will have a new look and programmes. Among the new programmes that will be hitting the channel is’ Aap Jo Bole Haan to Haan, Aap Jo Bole Naa to Naa’, which will be India’s first interactive television show.

Each episode will have one story running for an hour. During which, the home viewers have the option to call on a dedicated phone number and vote in on particular situations as Haan or Naa.

Based on the highest vote for either Haan or Naa the episode will have an ending. The stories for the interactive show will be based on ethics and emotions and Zee holds the original IPR for this show.

The second serial that will hit the channel is Chitti. Chitti to be called Chotti Maa, the story of a very strong family woman with a mysterious past, is being adapted by UTV for the Hindi audiences. The serial has been topping the charts on Sun TV. UTV and Zee TV have roped in Teestha, to play the main lead.

The channel is bringing in the serialization of Sudha Murthy’s novel Dollar Bahu which will be aired by the same name. Sansar will be a new family soap, shot in five continents, to be aired five days a week.

For the first time ever, the channel will be airing a Musical Soap called Diwane To Diwane Hain, to be produced by TracCinema.

Apart from these, there is Sarhadein, a serial which talks about an Indian girl in love with a Pakistani boy, and Shree 420, a show based on day-to-day happenings of actual crimes in the city and to be played by common men.

Zee TV is also creating a new 3 pm-6 p.m., movie slot everyday wherein they will be showing some good hand picked movies. Among the morning offerings, the channel has slotted Yaddein Radio Cylone, where old songs will be played.

Amongst the old set of programmes that will stay are Mehendi Tere Naam Ki, Amanath, Koshish Ek Asha, Gharana and Rishtey. In the anchored programmes category, the programmes which will stay are Close-Up Antakshari, India's Most Wanted and Khana Khazana.

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