Zee Telefilms has decided to
re-launch its flagship channel Zee TV, from the third
week of August. The channel will have a new look and
programmes. Among the new programmes that will be
hitting the channel is’ Aap Jo Bole Haan to Haan, Aap
Jo Bole Naa to Naa’, which will be India’s first
interactive television show.
Each episode will have one story
running for an hour. During which, the home viewers
have the option to call on a dedicated phone number
and vote in on particular situations as Haan or Naa.
Based on the highest vote for
either Haan or Naa the episode will have an ending.
The stories for the interactive show will be based on
ethics and emotions and Zee holds the original IPR for
The second serial that will hit
the channel is Chitti. Chitti to be called Chotti Maa,
the story of a very strong family woman with a
mysterious past, is being adapted by UTV for the Hindi
audiences. The serial has been topping the charts on
Sun TV. UTV and Zee TV have roped in Teestha, to play
the main lead.
The channel is bringing in the
serialization of Sudha Murthy’s novel Dollar Bahu
which will be aired by the same name. Sansar will be a
new family soap, shot in five continents, to be aired
five days a week.
For the first time ever, the
channel will be airing a Musical Soap called Diwane To
Diwane Hain, to be produced by TracCinema.
Apart from these, there is
Sarhadein, a serial which talks about an Indian girl
in love with a Pakistani boy, and Shree 420, a show
based on day-to-day happenings of actual crimes in the
city and to be played by common men.
Zee TV is also creating a new 3
pm-6 p.m., movie slot everyday wherein they will be
showing some good hand picked movies. Among the
morning offerings, the channel has slotted Yaddein
Radio Cylone, where old songs will be played.
Amongst the old set of programmes
that will stay are Mehendi Tere Naam Ki, Amanath,
Koshish Ek Asha, Gharana and Rishtey. In the anchored
programmes category, the programmes which will stay
are Close-Up Antakshari, India's Most Wanted and Khana