Top Story

e4m_logo.png

Home >> International >> Article

Zee TV, Prasar Bharti could emerge trumps in DTH race

03-November-2000
Font Size   16
Share
Zee TV, Prasar Bharti could emerge trumps in DTH race

In addition, the world's largest DTH service provider - the US based Direct TV - a venture of Hughes Electronics Corporation will also look at India after evaluating the policy. Another global giant British Telecom has also been enthused by the announcement. The industry analysts feel that the 49 per cent foreign equity cap may bar entry of foreign companies like Star TV and Sony India into this sector. As the overseas holdings in the promoting companies have also been included within this cap, such companies can only remain minority partners in the ventures. Domestic television major, Zee Telefilms appears to be the favourite candidate, other than Prasar Bharti, for setting up a DTH venture. The company, however, chose to remain non-committal at this stage. British Telecom (BT) Broadcasting, a division of BT, said that it could look into becoming a DTH infrastructure provider. Other players also accorded a cautious welcome to the policy that allows an unlimited number of players to pay an entry fee of Rs 10 crore and 10 per cent revenue share for winning a licence.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship