Top Story

e4m_logo.png

Home >> International >> Article

Zee TV plans to launch two new regional channels

02-February-2001
Font Size   16
Share
Zee TV plans to launch two new regional channels

Zee TV plans to launch two new regional channels - in Tamil and Telugu - in the next couple of months. The Tamil channel, to be called Asianet Bharati, will go on air on February 22.

The Telugu channel will go on air in April. Zee is still in the process of finalising the name for the Telugu channel. Zee may launch the Telugu channel on Telugu New Year's Day which is in the second week of April. Both the channels will be in a tie-up with Asianet.

Zee already has a tie-up with Asianet in the South. In Kerala, Asianet controls the ground distribution and Zee lends its channel expertise to the venture. Asianet Kaveri, the Kannada channel, is again a tie-up between Zee and Asianet.

With the launch of its channels in Tamil and Telugu, Zee will have a presence across four Southern states. The market for Tamil channels at this stage comprises Sun, Raj, Jaya and Vijay. Industry observers are not very optimistic on Asianet Bharati's chances in Tamil Nadu. The scenario in Andhra Pradesh seems slightly better and sources say Zee may be able to garner some market share.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world