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International Zee TV not to bid for DD Metro

Zee TV not to bid for DD Metro

Author | NULL | Monday, Jan 01,1900 8:59 AM

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Zee TV not to bid for DD Metro

Zee TV has decided against bidding for Doordarshan’s Metro Channel as it found that the terms and conditions of the bid were “unacceptable”. Zee had earlier shown interest to bid for the 7-9 pm prime time slot on the Metro Channel.

In May this year, Prasar Bharati had invited bids for the prime time band of 7-10 pm and for the 10 pm to 0030 am slot on DD Metro for a period of three years, but no decision has yet been taken on awarding the slots to any private company.

As part of a consolidation strategy Zee TV announced that it would spend over Rs 150 crores over the next one year to revamp its entire range of programming.

Among the new concepts being introduced by Zee as part of its revamp plan is a programme called 'Aap Jo Bolein Haan to Haan, Aap Jo Bolein Na to Na', in which the audience gets to decide the way the story ends.

The programme is being produced under license from Globo TV of Brazil, which has over 800 story ideas, most of which can be adapted for the Indian audience.

Tags: e4m

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