To counter Star’s new game show -- The Weakest Link -- Zee TV announced the launch of new reality adventure show -- Romance, Adventure Aap Aur Hum (RAAAH).
The show, produced by Miditech TV, which is slated to start by the end of the year, is expected to challenge the physical, mental and emotional endurance of the participants. Five married couples will be taken to places with extreme environment and will pit their skills against each other.
They will have to compete with each other in a variety of activities like yak riding, shepherding, mountain biking, four wheel drive rallies, trekking, white water rafting among others. One couple is eliminated each day on the basis of performance till two couples are left to battle it out on the fourth and final day.
Grand prizes include flats, fancy cars and free holidays in India and abroad.
Mr Niret Alva, Managing Director, Miditech TV, said that Spiti Valley in Himachal Pradesh was the first location chosen and others like Rajasthan, Kerala and Andaman Islands are also being considered.
Though the days and timing of the show has not been finalised, industry sources say that this would be a weekend show targeted at young men and women. Initially people living in SEC A would be the early adopters to the show.
With the whole range of 24 shows launched by Zee in August not drawing in audiences, the channel seems to hope that RAAAH would do for Zee what Kaun Banega Crorepati (KBC) did for Star Plus.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking