To counter Star’s new game show -- The Weakest Link -- Zee TV announced the launch of new reality adventure show -- Romance, Adventure Aap Aur Hum (RAAAH).
The show, produced by Miditech TV, which is slated to start by the end of the year, is expected to challenge the physical, mental and emotional endurance of the participants. Five married couples will be taken to places with extreme environment and will pit their skills against each other.
They will have to compete with each other in a variety of activities like yak riding, shepherding, mountain biking, four wheel drive rallies, trekking, white water rafting among others. One couple is eliminated each day on the basis of performance till two couples are left to battle it out on the fourth and final day.
Grand prizes include flats, fancy cars and free holidays in India and abroad.
Mr Niret Alva, Managing Director, Miditech TV, said that Spiti Valley in Himachal Pradesh was the first location chosen and others like Rajasthan, Kerala and Andaman Islands are also being considered.
Though the days and timing of the show has not been finalised, industry sources say that this would be a weekend show targeted at young men and women. Initially people living in SEC A would be the early adopters to the show.
With the whole range of 24 shows launched by Zee in August not drawing in audiences, the channel seems to hope that RAAAH would do for Zee what Kaun Banega Crorepati (KBC) did for Star Plus.