Zee Turner, the newly formed joint venture of Zee Telefilms and Turner International India, is planning to hike the subscription rates for its bouquet of 18 channels from around mid-January. Zee Turner has yet to decide on the rates.
Meanwhile, Turner International India, has already intimated to its distributors a hike of Rs 2.25 per subscriber per month with effect from January, 2002, for the package of its pay channels, HBO, CNN and Cartoon Network. The independent pricing will stay till the joint venture becomes operational.
On the other hand, the Zee bouquet which comprises of a total of 15 channels is priced at Rs 30.
According to the industry analysts, the joint venture will collect the direct to operator (DTO) subscription revenues for the 18 channels and retain 10 per cent of the collection as commissions. It will pass on the rest to the respective channel broadcasters, Zee and Turner.
Recently, Star TV announced a hike of Rs 12 in its cable subscription rates for its digital bouquet of six channels, with effect from January 2002. The STAR bouquet of 6 channels will cost cable TV network owners Rs 42 per subscriber per month, as against the current rate of Rs 30 representing a hike of 40 per cent.