Zee Turner has come up with price combinations for its bouquet of channels to small-time cable operators. Under this scheme, the operators will have the option of choosing a number of channels and go in for combinations specific to their subscriber base
This is an effort on the part of the company to increase connectivity in the rural markets while keeping the pricing realistic.
Depending upon the number of channels, an operator will be charged anywhere in the range of Rs 20 and Rs 38. For a combination of two Zee channels, he will be charged Rs 20. Four Zee channels will cost Rs 25, four Zee channels with Cartoon Network at Rs 30, a package of four Zee channels, Cartoon Network and HBO at Rs 38 and the Turner channels -- comprising CNN, Cartoon Network and HBO -- will be charged at Rs 20.
However, each channel, if subscribed to separately, will be charged separately. Zee TV will cost Rs 18, Zee Cinema and HBO Rs 12 each, Zee MGM and Zee News Rs 10 each, Zee Music and CNN Rs 6 each, Cartoon Network Rs 10 while all the Alpha Channels from the Zee stable will be priced at Rs 6 each.
Zee Turner had only recently announced to the cable operators the official bouquet price of Rs 42 for a total of 18 channels to be effective from February 1.
According to media analysts, “It is a very positive move on the part of Zee Turner to lure small-time operators. However, only time will tell how far this pricing will work. Although it does make sense for a cable operator to buy the entire bouquet, for a small operator it is good pricing and combinations.
With the JV getting operational, the channel has also appointed their distributors across the country. Zee earlier had 75 distributors and Turner International had 40. The new JV evaluated all the distributors and have now appointed 90 of the best for the new bouquet of channels.
Source: Business Standard