It is a flop show. At least that is what the first week audience ratings released by the two different television rating (TVR) systems, INTAM and TAM, make it look like. Zee TV’s much talked about game show Sawal Dus Crore Ka (SDCK) has shown poor ratings in the first week of the launch. INTAM, which Zee subscribes to, shows that SDCK began with a decent 8.87 TVR on the first day of the telecast (Monday, October 23). However, the next day the rating dipped to 5.51 and by the third day (Thursday, 26 October) it was down to 2.1. These ratings are the weighted average of seven cities for all cable & satellite (C&S) and TV homes with a viewership of all four plus individuals. The TAM ratings are no better. A weighted average of 27 cities shows that SDCK’s ratings in all TV homes was a pathetic 1.2 while it was 2.2 in C&S homes on the Diwali day episode. According to Ravi Kiran, GM, Starcom Worldwide (media specialist of Leo Burnett), SDCK’s poor showing should help demystify the game show paranoia. Viewers can detect hastily put together programme when they see one.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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