Top Story


Home >> International >> Article

Zee to unveil new look, programmes on August 27

Font Size   16
Zee to unveil new look, programmes on August 27

Zee TV, as part of its new-look mantra, “Naye Andaaz Mein Zee TV—Nahi Dekha to Kya Dekha,” the channel will be unveiling 24 new programmes and a new logo from August 27. The channel is introducing the new programming line-up after extensive research into viewer demands and viewing habits done by the agency Quantum. The findings showed that viewers wanted their favourite programmes to cover exotic overseas locations, music-based shows, tangled love stories and interactive shows.

The new programming mix and Zee TV’s new look are the first steps by the Zee Network as part of an extensive programme that will see all 15 channels receiving the “Naya Andaaz” treatment.

Zee will focus on 7.30-11 p.m. as its prime time. The morning programmes include Alaap, Yoga, Zee Gym and Eat Healthy, Jagran, Yaadein Radio Ceylon Ki and Ardhangini. The afternoon line-up features Zee Nostalgia, a compilation of the best of Zee TV over the years.

The interactive show—Aap Jo Bolein Haan to Haan...Aap Jo Bolein Naa to Naa —has been licensed from a show, You Decide, by Globo TV Brazil. Zee TV has the Hindi rights for a global telecast of this show.


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016