Top Story


Home >> International >> Article

Zee to unfold revival plan

Font Size   16
Zee to unfold revival plan

The company is expected to revamp its game show Sawal Dus Crore Ka (SDCK) which failed to wean away viewers from Star’s KBC. The company is following the strategy suggested by its consultant AT Kearney.

Currently Zee lags behind Star Plus and Sony in terms of prime time programme viewership, according to both A C Neilsen’s TAM and INTAM television ratings ended November 18 and 19.


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers