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International Zee to unfold revival plan

Zee to unfold revival plan

Author | NULL | Monday, Jan 01,1900 2:31 PM

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Zee to unfold revival plan

The company is expected to revamp its game show Sawal Dus Crore Ka (SDCK) which failed to wean away viewers from Star’s KBC. The company is following the strategy suggested by its consultant AT Kearney.

Currently Zee lags behind Star Plus and Sony in terms of prime time programme viewership, according to both A C Neilsen’s TAM and INTAM television ratings ended November 18 and 19.

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