Top Story


Home >> International >> Article

Zee to tap rural market

Font Size   16
Zee to tap rural market

In an attempt to be the first among the private broadcasters, Zee plans to enter the rural market with its pay channels. Zee had actually planned to go rural after three months of becoming a pay channel. According to informed sources the initial reaction to the Zee packages for its bouquet of pay channels has been positive.

Zee has worked out exclusive marketing schemes for rural areas. The channels four-package consists of Zee TV, Zee News, plus any two Zee channels are meant for rural market. The four-channel bouquet is priced at Rs 22 per subscriber per month.

Innovative marketing schemes, are one way of ascertaining that Zee captures the rural market ahead of others. The company is also planning to distribute decoder boxes in rural areas, with some special loan schemes.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.