Top Story


Home >> International >> Article

Zee to tap rural market

Font Size   16
Zee to tap rural market

In an attempt to be the first among the private broadcasters, Zee plans to enter the rural market with its pay channels. Zee had actually planned to go rural after three months of becoming a pay channel. According to informed sources the initial reaction to the Zee packages for its bouquet of pay channels has been positive.

Zee has worked out exclusive marketing schemes for rural areas. The channels four-package consists of Zee TV, Zee News, plus any two Zee channels are meant for rural market. The four-channel bouquet is priced at Rs 22 per subscriber per month.

Innovative marketing schemes, are one way of ascertaining that Zee captures the rural market ahead of others. The company is also planning to distribute decoder boxes in rural areas, with some special loan schemes.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions