Top Story


Home >> International >> Article

Zee to stop Sawal Dus Crore Ka from December 21

Font Size   16
Zee to stop Sawal Dus Crore Ka from December 21

Zee has now decided to re-launch its game show with one anchor only from January 1. The company has decided to discontinue the SDCK show in its present format from December 21 and will launch a new version with a new anchor, a new theme, fresh composition, style and zeal from the New Year's Day. The company is likely to sign a contract with a Bollywood celebrity on Monday.

Zee officials admitted that even after huge investments -- both towards hiring the two top celebrities and production costs -- the Zee show failed to cut ice with the audience. The programme was launched to counter the runaway popularity of Amitabh Bachchan-hosted KBC on Star Plus.

In the last week for which data is available (INTAM — 8 cities, C&S homes), SDCK’s television viewership ratings touched an abysmal low of 3.0 on Monday (November 21), 2.93 on Tuesday (November22) and 2.88 on Thursday (November 23).

The new format will be simpler and viewer-friendly. Unlike the conventional two or three answers, in the new format contestants would have to face a varied mix of options, starting from having to answer only yes/no to applying his mind more intensely for 3 or 4 competing options as the stakes increase.

Respecting the individual personality of participants, every contestant will get an opportunity of selecting area of expertise for answering the questions. The new format will offer six categories -- history, mythology, films, music, science and general knowledge -- as subjects of choice.

It will be for the contestant to decide at which stage of the contest he or she will choose which category. This requires him to spread his risk options. If a contestant is better in science, he may save that subject for the higher value questions and choose the other subjects for the initial stages where the stakes are low.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems