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Zee to shelve plans of relaunching SDCK

16-February-2001
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Zee to shelve plans of relaunching SDCK

Zee TV has decided to shelve all plans of relaunching Sawaal Dus Crore Ka. This sudden decision puts to rest the entire buzz about a new revival strategy for SDCK and a comeback by the show sometime this month. Sources at Zee TV have hinted that the channel might not consider a game show in the similar format at all and would rather continue with old time favourites such as the hugely popular, Antakshari.

Terming the decision as a tough one, Zee said that a team was set up to look into the revival strategy for the show to re-start and several options were deliberated upon over the past two months. However, it was unanimously decided that the show be scrapped altogether despite the huge investments into set design, format and production infrastructure.

Zee is going ahead with expansion of it’s regionalised and localised programming plans. Zee group’s Alpha Bangla is showcasing a `theatre on TV’ festival for it’s Bangla viewers in 53 countries.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.