After revamping its programming and content the Zee Network has now set its focus on semi-urban and rural audience. Zee Network launched a rural promotional campaign targeted at developing markets in the rural areas. The campaigns were also simultaneously launched in Rajasthan, Maharashtra and Madhya Pradesh.
As a part of the campaign, about 14 promotional vans will travel through mofussil, towns and villages in the four states in the first phase. These vans will be equipped with audio-visual equipment, dish antennas, decoders and receivers.
In this first phase it proposes to cover over 900 small cities and villages in these four states. The company has incurred Rs 1 crore on this campaign and will increase the allocation when the campaign for other states is launched.
Zee hopes for an increase of 1,000 cable operators and four lakh cable connections by the end of this campaign in the western region.