Zee Telefilms has decided to create a new ideation unit which will focus on developing new genre programming which can relate with the future needs of viewers. This unit will conceptualise the programming needs of the future. In addition, Zee is also investing additional resources in audience research to understand viewer tastes better.
Mr. Subash Chandra said Zee is regaining its ratings and hopes to regain the no 1 slot by November. He said Zee has received several offers in the last week from partners to acquire equity in the company but feels that the price is not right to divest at this point.
On Zee’s convergence strategy, he said that the access business through SitiCable is being strengthened. The investment plan for SitiCable has been pared to Rs 350 crore which will be done in a phased manner now.
On the content side, Chandra said, "It is now back to basics and we are convinced that we understand the viewers pulse much better than Star or Sony. The ratings of Zee are creeping back and it is expecting to get back the no 1 rating by November."
On the restructuring exercise in Zee, Chandra said the implementation is almost complete now and it will put in place a much better organisational structure and also establish clear performance benchmarks for everybody.