Top Story


Home >> International >> Article

Zee to create a new ideation unit

Font Size   16
Zee to create a new ideation unit

Zee Telefilms has decided to create a new ideation unit which will focus on developing new genre programming which can relate with the future needs of viewers. This unit will conceptualise the programming needs of the future. In addition, Zee is also investing additional resources in audience research to understand viewer tastes better.

Mr. Subash Chandra said Zee is regaining its ratings and hopes to regain the no 1 slot by November. He said Zee has received several offers in the last week from partners to acquire equity in the company but feels that the price is not right to divest at this point.

On Zee’s convergence strategy, he said that the access business through SitiCable is being strengthened. The investment plan for SitiCable has been pared to Rs 350 crore which will be done in a phased manner now.

On the content side, Chandra said, "It is now back to basics and we are convinced that we understand the viewers pulse much better than Star or Sony. The ratings of Zee are creeping back and it is expecting to get back the no 1 rating by November."

On the restructuring exercise in Zee, Chandra said the implementation is almost complete now and it will put in place a much better organisational structure and also establish clear performance benchmarks for everybody.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...