Zee Telefilms plans to consolidate its cable distribution network, SitiCable, as part of effort to garner subscription revenue in excess of Rs 100 crore from domestic market in FY 2002. Also in the pipeline is bringing in strategic partners for SitiCable.
The whole of Zee’s bouquet of 14 channels, including the prime channel Zee TV, goes pay on June 10. Zee Telefilms also plans to triple its subscription revenue from the domestic market.
In 2000-01, the domestic market contributed around Rs 35 crore to total subscription revenue of Rs 205 crore. Zee expects it to increase to around Rs 105 crore over the year. The international markets – South Asia, UK, Europe, Canada and United States – are the major contributors to the subscription kitty.
Markets in Africa, Australia, New Zealand, South East Asia, Middle East, Bangladesh and Pakistan are expected to be the key growth areas for the network in course of the year.
The network earned Rs 676 crore as advertising revenue last financial year, compared to Rs 574 crore the year before.
Zee Telefilms on Thursday announced net profit of Rs 138 crore for FY 01, compared to Rs 81.2 crore the year before. Total income for the year ended March 31, 2001 was reported to be Rs 435.7 crore as against Rs 297 crore in the same period the year before.