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Zee to bid for 7-9 p.m. time slot on DD Metro

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Zee to bid for 7-9 p.m. time slot on DD Metro

Zee Network has indicated that it is also keen to make a bid, but only for the 7-9 p.m. prime time slot and is confident of success since it has a vast variety of content to leverage from. The company has declined to reveal at what price it would place its bid.

Late last month Prasar Bharati had invited bids for the prime time band of 7 to 10pm and for the 10pm to 0030am slot on DD Metro for a period of three years. Dividing the time band into one-hour slots, it laid the floor price of Rs 22.5 crore, Rs 32.5 crore, Rs 42.5 crore and Rs 17.5 crore for the four hourly slots between 7pm to 11pm.

Programmes in Hindi will be telecast between 7 to 10pm and are thereafter optional with English till 0030 hrs. Bidders could apply either on an hourly basis or for the entire three-hour slot of the 7 to 10pm time band.

Prasar Bharti said the pre-qualification bids shall be opened on June 18 and financial bids on the very next day and that bidders are allowed to be present at the time of opening of both bids.


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