Top Story

e4m_logo.png

Home >> International >> Article

Zee to air Tehelka footage

21-March-2001
Font Size   16
Share
Zee to air Tehelka footage

Zee Network has decided to roll out six hours of exclusive footage from the Tehelka.com tapes during prime time across all its 14 channels beginning March 22. The spycam film will be broadcast between 9 pm and 10.30 pm every evening till March 25. The tapes will also be aired on Asianet.

However, sources in advertising agencies claim that the content is likely to be new. Small wonders the media company is hawking its commercial time at a whopping Rs 5 lakh per 10 seconds. Most advertising agencies claim that they received information about airing of the tapes only on Tuesday. However, they confirmed that most of their clients had evinced interest in buying airtime during the broadcast.

HTA’s media services director, Sanjoy Chakrabarty, said, “Since news audience has a male skew, male oriented brands would like to advertise during the show.” If Zee claims to have made an additional Rs 35 lakh on one day (during the Tehelka expose), it is bound to make a killing during the coming four days.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.