Top Story

e4m_logo.png

Home >> International >> Article

Zee Telefilms to prune its subsidiaries to ten

20-December-2001
Font Size   16
Zee Telefilms to prune its subsidiaries to ten

Zee Telefilms has decided to prune the number of its subsidiaries from 22 to around 10. The move is part of the company’s strategy to consolidate business under three heads — content, access and education.

Zee started off the consolidation process by merging Siticable and Zee Interactive Multimedia. The group has filed an application in the Bombay High Court seeking clearance for the merger to bring all its companies under one single umbrella.

Zee Telefilms, currently, has eight Indian subsidiaries, including Programme Asia Trading Co, EL Zee Television, and Dakshin Media. It has six subsidiaries across Asia such as Winterheath Company, Asia Today and Expand Fast Holdings. Besides, the channel has eight other subsidiaries operating in international markets.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...