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Zee Telefilms plans to set up ideation cell to improve content

04-January-2002
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Zee Telefilms plans to set up ideation cell to improve content

Zee Telefilms plans to set up an ideation cell to improve its programming content. The ideation team will be headed by Vinta Nanda, an independent serial director, and will have 5-6 ideators who will work on new concepts and formats. The team will work for all fourteen Zee channels.

The first of these new appointees is Amrish Sethi, ex-creative director of MTV.

In the recent months, Zee Telefilms has seen several top-level changes including a new CEO in Goyal. Goyal heralded his entry with the launch of 26 new programmes over a 7-day period, but has only bagged moderate success.

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