Zee Telefilms plans to set up an ideation cell to improve its programming content. The ideation team will be headed by Vinta Nanda, an independent serial director, and will have 5-6 ideators who will work on new concepts and formats. The team will work for all fourteen Zee channels.
The first of these new appointees is Amrish Sethi, ex-creative director of MTV.
In the recent months, Zee Telefilms has seen several top-level changes including a new CEO in Goyal. Goyal heralded his entry with the launch of 26 new programmes over a 7-day period, but has only bagged moderate success.