Top Story

e4m_logo.png

Home >> International >> Article

Zee Telefilms plans to set up ideation cell to improve content

04-January-2002
Font Size   16
Share
Zee Telefilms plans to set up ideation cell to improve content

Zee Telefilms plans to set up an ideation cell to improve its programming content. The ideation team will be headed by Vinta Nanda, an independent serial director, and will have 5-6 ideators who will work on new concepts and formats. The team will work for all fourteen Zee channels.

The first of these new appointees is Amrish Sethi, ex-creative director of MTV.

In the recent months, Zee Telefilms has seen several top-level changes including a new CEO in Goyal. Goyal heralded his entry with the launch of 26 new programmes over a 7-day period, but has only bagged moderate success.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016