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Zee still interested in DD II prime-time slots

26-June-2001
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Zee still interested in DD II prime-time slots

Zee Network is still keen on bidding for the prime-time slots on state-owned Doordarshan’s Metro channel, after Prasar Bharati re-invited bids last week. Zee’s renewed interest comes at a time when the other contenders—HFCL Nine Broadcasting, Star as well as Sony—have shown at best a tepid response to the government’s efforts to put life back into the bidding process.

Mr. Partho Sinha, senior vice-president (marketing) for Zee Network said that Zee would place a bid for only the 7:00-9:00 p.m. slot, and was confident of turning up a winner, since it had a vast variety of content to leverage from.

Late last month, Prasar Bharati had invited bids for the prime-time band of 7:00 to 10:00 p.m. and for the 10:00 p.m. to 00:30 a.m. slot on DD Metro for a period of three years.

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