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Zee ropes in Sterling for DTH project

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Zee ropes in Sterling for DTH project

Zee Telefilms has roped in Sivasankaran’s Sterling Infotech as an equity party in a proposed low-cost DTH venture. The move gains significance as Sterling in turn has inked an agreement with Sun TV channels to be on the direct-to-home TV service platform. Details like shareholding of the two companies are still being worked out and will largely depend on the government guidelines when they are formally issued. The Sterling group, which is also active in the field of convergence, will provide the set-top boxes and smart cards necessary for a subscriber to access a KU-band DTH television service. The higher end of the box will also be able to provide Internet service on the proposed DTH platform. The simple version of the DTH set-top box will be available to the household at less than Rs 500 per box. According to industry sources, Star is most likely to tie-up with P.K. Mittal’s company for a KU-band DTH venture in the country. More so as the government has put in various cross-media and foreign equity restricitions.


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