Top Story

e4m_logo.png

Home >> International >> Article

Zee programmes fail to make it to top 50

08-September-2001
Font Size   16
Share
Zee programmes fail to make it to top 50

Zee TV’s new programmes in the first week after relaunch of the channel have failed to evoke much response among viewers with none of them making it to the top 50 shows, according to TAM data.

The highest rated show on the channel is the long running serial Koshish Ek Aashaa which ranks 40th with a television ratings points (TRP) of 3.9, followed by Mehndi Tere Naam Ki (3.9) and Amanat (3.4). The three shows which made it to the top 50 were at the 8.30 p.m. band.

The data is based on individuals in 9 cities for the week ended September 1, 2001, among the three channels (Star, Zee and Sony).

The data is based on individuals in 9 cities for the week ended September 1, 2001, among the three channels (Star, Zee and Sony).

Zee TV’s new programmes have earned a highest rating of 1.79, the leader being Koi Apna Sa. The data is for 15 markets in C&S homes.

Zee Group broadcasting chief executive officer Sandeep Goyal, however, refused to believe on the credibility of the rating agency. “It is completely unbelievable. The rating agency’s credibility is under cloud. When we were having such a huge number of calls for our interactive show, it is not possible that the ratings can be so low,” he said.

TAM has clarified that the Mumbai list of 228 homes released to the media is partial while the current panel strength is 312 homes.

Star Plus continued its dominance with 39 of its shows figuring in the top 50 from the three channels (Star, Zee and Sony). Sony TV had 8 shows in the best 50, led by its detective show CID, which climbed up to the 10th position.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems