With Zee Network turning digital, encrypted and pay, it’s estimated to earn over Rs. 225 crores from subscription revenues. Estimates are based on Zee TV, Zee Cinema and Zee News channel connectivity data as per NRS 2000 and the household subscription rates announced by the network. We have assumed a conservative 40% conversion of total Zee households into pay households.
Cable operators substantially under report the connectivity numbers as it forms basis of revenue collection.
|Zee Network goes pay.
Earnings Estimate by
|Satellite HHs: Urban
|Rate per HH/month
|Annual revenue @ 40%
subscription revenue for the Zee Network
However reaching these numbers is an uphill task. It will ultimately depend on the consumer pull and support of the cable networks. Zee has taken several steps to ensure that the connectivity is restored. To read more, click on the Zee's connectivity dips, woos consumers to hook-on.