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Zee plans to review its strategy in the sports business

29-December-2000
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Zee plans to review its strategy in the sports business

Zee Telefilms Ltd is planning to review its strategy and investment in the sports business.According to the earlier business plan, Zee was planning to create newer streams of content in soccer and cricket in order to launch a full-blown sports channel to support its expansion plans. The company's board of directors will meet today to review the strategy.

It is learnt that Zee Sports was the front runner to obtain the three-year exclusive broadcast rights from WSG Nimbus Pte Ltd of Singapore, for international cricket played in Sri Lanka.

Zee is believed to have offered to cross-promote the event through its various channels, including Zee TV and Zee News across the network.

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