Top Story

e4m_logo.png

Home >> International >> Article

Zee plans to dub P.O.W. in regional languages to capture wider audience

16-April-2001
Font Size   16
Zee plans to dub P.O.W. in regional languages to capture wider audience

In a bid to win back audiences, Zee Telefilms plans to take its soon-to-be-launched reality TV series P.O.W. to regional language channels to make it available to a wider audience. Expected to go on air towards the end of May or early June, it will involve contestants simulate life and escapades at a P.O.W. (Prisoners of War) camp.

Confirming this, Zee spokesperson said, "It will all depend on the response to the programme. The road shows for the programme are expected to begin towards the month-end.

Contestants had to go through psychometric and physical tests to be able to enter the show. A set of nine contestants would be selected for each series, which was expected to last for around a month.

Going by latest programme ratings, viewership of game shows such as Amitabh Bachchan-hosted Kaun Banega Crorepati and Sony's Jeeto Chappar Phaad Ke have been experiencing a fatigue factor and seen a dip in recent weeks.

Zee executives, however, are banking on the curiosity value of the new genre and the novelty factor for the audience to tune in to the show.

Expected to be aired at least twice a week, there will be fresh set of nine contestants after every month. Zee executives maintain that the channel will leave no stone unturned in marketing and promoting the show.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow