In a bid to win back audiences, Zee Telefilms plans to take its soon-to-be-launched reality TV series P.O.W. to regional language channels to make it available to a wider audience. Expected to go on air towards the end of May or early June, it will involve contestants simulate life and escapades at a P.O.W. (Prisoners of War) camp.
Confirming this, Zee spokesperson said, "It will all depend on the response to the programme. The road shows for the programme are expected to begin towards the month-end.
Contestants had to go through psychometric and physical tests to be able to enter the show. A set of nine contestants would be selected for each series, which was expected to last for around a month.
Going by latest programme ratings, viewership of game shows such as Amitabh Bachchan-hosted Kaun Banega Crorepati and Sony's Jeeto Chappar Phaad Ke have been experiencing a fatigue factor and seen a dip in recent weeks.
Zee executives, however, are banking on the curiosity value of the new genre and the novelty factor for the audience to tune in to the show.
Expected to be aired at least twice a week, there will be fresh set of nine contestants after every month. Zee executives maintain that the channel will leave no stone unturned in marketing and promoting the show.