Zee Telefilms Limited plans to consolidate its media business under two brand names – Zee TV and Alpha TV. The company is also working on a strategy to promote its businesses in both national and regional market.
The company may shed some south Indian brand names like Cauvery, Bharti, Asia Net as well as national brand name Zed.
Zee TV will also have around 18 news programmes in August. Zee brand will have seven channels – Zee TV, Zee MGM, Zee English, Zee Cinema, Zee Music, Zee Education and Zee News. Where as Alpha will have eight channels – Alpha Marathi, Alpha Punjabi, Alpha Bengali, Alpha Gujarati, Alpha Tamil, Alpha Malayalam, Alpha Kannada and Alpha Urdu.
Zee also intends to focus on the South-Asian Diaspora comprising people from Sri Lanka, Mauritius and Indonesia living in the US.