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Zee on a syndication drive

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Zee on a syndication drive

Zee Telefilms Ltd has gone in for syndication of its news-based programmes and serials in a bid to tap new sources of revenues. It is a move common among foreign media companies.

The companies with which deals have been signed are a mix of terrestrial and satellite broadcasters. The approximately Rs 570- crore media conglomerate is negotiating to strike syndication deals in some of the Western countries also. Zee has a rich library containing both general entertainment and news-based programmes, which had not been properly exploited so far.

Zee is understood to be getting paid for its syndicated programmes in places like Bangladesh and Mauritius at rates which are almost at par with international rates and fall in the range between $3,000-5000 for a 30-minute programme.

Recently, Zee has gone in for an overhauling of its programmes on some channels, including Zee English. Zee News programmes in recent times have been overhauled and, according to an eight-city Intam survey between October 30-November 12, the channel has 50% share of viewership amongst news channels like Star News (31%), CNBC (12%), and CNN (7%).

The survey also showed that Zee's Alpha Marathi holds sway where Marathi channels are concerned with 51 per cent share.The nearest is DD's Marathi channel (25%) followed by ETV Marathi (14%) and Prabhat (10%).


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