Top Story


Home >> International >> Article

Zee not to team with broadcasters for channel fees

Font Size   16
Zee not to team with broadcasters for channel fees

Zee right now isn't planning to join with other broadcasters such as Star TV and Sony to pressure local cable operators to pay more for programming. Domestic cable operators typically do not report all the subscribers they serve, and many also do not pay for all the signals they receive, leading to a loss of revenue for the broadcasters.

Additionally, since Zee's programmes have fallen in popularity the past year, it commands less per group of channels than rival Star TV.

Zee expects to improve that once its key general entertainment Zee TV becomes a pay-channel. And ultimately Zee plans derive a majority of its revenue from pay-TV, rather than from advertising as now. Yet analysts say Zee would have better success at getting cable operators to pay more if it joined forces with other broadcasters like Star TV and Sony Entertainment Television.

Zee, however, is banking on improving its content to win back viewers and raise its pricing power with cable operators. Zee was exploring partnerships with production houses to improve its content.

Zee was conducting due diligence to pick up a 26 per cent stake in Buffalo Networks, the company that owns the Website

Zee has over the past four months also picked up stakes ranging from 20 to 26 per cent in four production houses -- Pratham Entertainment, Trai Cinema, Karma Network and Pakhi Entertainment.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...