Zee Network has worked out three packages for its pay channel bouquet to cable operators. The entire 15-channel package including the Alpha language channels will cost Rs 30 per subscriber, the four-channel combination Zee TV, Zee News and any other two channels will be offered at Rs 22. The cable operators will also have the option of paying Rs 25 for all the channels and only one Alpha regional channel.
Zee Network has fed the cable operators with 4,500 decoder boxes. The initial focus will be in the urban areas where the target is to reach a distribution of 5,500 decoders. Zee plans to install around 10,000 boxes over a period of six months. The cable operators have an option of paying Rs 14,000 per decoder boxes in two instalments with six months.
Zee TV as a standalone channel will cost Rs 16 per subscriber. Zee plans to launch Telugu channel within two months.