Zee Network has decided not to involve HMV and will handle on its own the music distribution of its first feature film, Gadar. Zee Telefilms has been paid Rs 1.5 crore from Zee Records for the rights. The promotion budget is fixed at Rs 1 crore, which will be shared equally between Zee Telefilms and Zee Records.
Zee Telefilms has also sold the Mumbai and Delhi territories to film distributors for between Rs 2.75 crore and Rs 3 crore. Zee Telefilms is looking at selling the international distribution rights for at least $1 million.
Gadar will have 300 print releases across the country and overseas. The television telecast rights will remain with Zee.